Conference Dates: August 22-25, 2025  |  Expo Dates: August 23-25, 2025

Conference Dates:
August 22-25, 2025

Expo Dates:
August 23-25, 2025

Join Forces with Top National Guard
& Defense Sector Leaders

Exhibiting at the 147th NGAUS General Conference & Exhibition, August 22-25, 2025, in Milwaukee, connects your brand directly with the National Guard’s top decision-makers. 
 
This premier event brings together Army and Air National Guard officers from all 54 states, territories, and the District of Columbia, along with civilian and military leaders, to discover the latest innovations, build trusted partnerships, and influence operational success. 
 
Showcase your products & solutions, foster strategic connections and gain insight into the evolving needs of the nation’s defense sector.

A Must-Attend Industry Event

The NGAUS Conference & Exhibition has grown consistently each year, reaching record participation in 2024. This premier event is now a must-attend for it’s industry

Attendee Key Insights*

Event Visitors:

4,500+

Including high-ranking military managment decision-makers
that will connect with NGAUS 2025 exhibitors

Top Reasons NGAUS Ranking Officials Attend*

Network Amongst the Industry
See New Products & Innovations
Meet with Current Suppliers
Source a Specific Product/Service
Source New Suppliers

Top Product Categories Sought By Attendees*

  • Clothing & Gear
  • Information Technology
  • Higher Education
  • Training & Simulation
  • Aircraft & Air Modernization
  • Health Care
  • Maintenance & Logistics
  • Specialty Products
  • Weapons
  • Emergency Response
  • Promotional Products
  • Force Protection
  • Cybersecurity
  • Portable Power
  • Shelters & Tents
  • Radios & Communications
  • Insurance
  • Consulting & Special Services
0%

of Attendees say NGAUS is important to their business/organization*

0%

of Attendees expressed overall satisfaction with the conference*

What Exhibitors are Saying

Loyalty Score

4.23

out of 5

Likelihood of attendees returning to NGAUS 2025*

Quality

86%

out of 100

of NGAUS exhibitors are satisfied with the quality of attendees who visit their booth**

Top Exhibiting Objectives†

Increasing brand/product awareness
Generating new sales leads
Maintaining brand position
Meeting /selling to current customers

†Source: NGAUS 2024 Explori Exhibitor Survey

*Data independently collected by Explori in 2024 accurately represents the visitors, attendees, and exhibitors who participated in the NGAUS 2024 event.

Exhibitor Strategic Benefits

Brand Visibility

Increase visibility
and raise awareness
of your brand.

Community
Engagement

Foster goodwill
within a loyal
community.

Government
Contracts

Showcase your
capabilities to
procurement
officials.

Educational
Opportunities

Gain insights into
industry trends and
challenges.

Market Insight

Understand National
Guard needs to
drive product
development and
strategy.

Networking
Opportunities

Connect with key
decision-makers
and leaders.

Display Products
& Services

Demonstrate your
innovations to
defense and security
professionals.

Get Started Now

When

August 22–25, 2025

Where

Baird Center
400 W Wisconsin Ave.
Milwaukee, WI 53203

Exhibitor Schedule

Exhibitor Move-In

Wednesday, August 20
2:00 pm – 4:30 pm

Thursday, August 21
8:30 am – 4:30 pm

Friday, August 22
8:30 am – 4:30 pm

Show Days

Saturday, August 23
10:00 am – 5:00 pm

Sunday, August 24
8:00 am – 5:00 pm

Monday, August 25
8:00 am – 12:00 pm

Exhibitor Move-Out

Monday, August 26
12:00 pm – 11:00 pm

Tuesday, August 27
8:00 am – 12:00 pm

Exhibit Rates

per 10'x10' per 10'x10'
corner booth
Premiere Location – Category A
NGAUS Corporate Member – Commercial/University
Non-Member – Commercial/University

$3,470
$3,670

$3,640
$3,840
Economy Location – Category C
NGAUS Corporate Member – Commercial/University
Non-Member – Commercial/University

$2,285
$2,485

$2,445
$2,655
Government/Military/Non-Profit* – Category D
(*No products/Services for Sale – 501(c) tax Exempt)

$1,660

$1,830

What’s Included with Your Booth

Questions?

Advance your organization’s work, mission and business objectives.

Contact us today!

Companies A-K

Dawn-Marie Copin
(770) 432-8410 x159
dcopin@tradeshowlogic.com

Companies L-Z

David Rudel
(770) 432-8410 x154
drudel@tradeshowlogic.com